How to generate qualified emails to develop your business?

‍Introduction: Email generation has become a strategic issue

In the digital age, email generation has become a strategic issue for businesses that want to develop their business and acquire new customers. Indeed, email remains one of the most effective channels for interacting with prospects, with an average ROI of 42 CHF for each franc invested according to a Litmus study.

But to get results, you still need to use the right techniques and the right tools. Spam, deliverability, GDPR regulations... the pitfalls are numerous and can quickly turn your emailing campaigns into a nightmare.

In this article, we'll show you the secrets of a successful email generation strategy. You will discover the fundamentals to put in place, the best techniques and tools to find emails from prospects, and above all, how to convert these valuable leads into loyal customers.

Whether you're just starting out or looking to take your business to the next level, this article is for you. Ready to boost your email generation and get your business off the ground?

Let's go!

1. The fundamentals of a good email generation strategy

Before going headlong into the search for emails from prospects, it is essential to lay the foundations of an effective strategy. Here are the key points to consider.

Define your target and ideal persona

Who are your ideal customers? What are their characteristics, their needs, their motivations? The more specific and qualified your target is, the more impact your emails will have. Take the time to create the persona of your perfect customer.

Choosing the right acquisition channels

To generate emails, you need to go where your prospects are. This can be on your website, on social networks, during events... Analyze the habits of your target audience and select the most relevant channels.

Offer an attractive lead magnet

The lead magnet is the key to encouraging your visitors to leave you their email. Guide, white paper, video, tool... Your lead magnet must provide real added value and meet the needs of your target audience.

Optimize landing pages and forms

Once your visitor is attracted by your lead magnet, they should be able to register easily. Your landing pages and forms must be optimized to convert: keep it simple, ask for only essential information, and highlight your benefits.

Set up A/B test campaigns

To find the recipe that works, nothing beats A/B testing. Test different versions of your pages, forms, lead magnets... and analyze the results to keep what works best. Optimization should be continuous.

By applying these fundamentals, you will have a solid foundation for generating quality emails. Now it's time for techniques to find the best prospects!

2. The best techniques and tools for finding emails from prospects

You've laid the foundations for your strategy, now it's time to take action. Here is an overview of the most effective techniques and tools for finding emails from prospects.‍

Use tools

Artificial intelligence can save you valuable time in your email search. Tools like Hublead allow you to find the email addresses of your prospects based on simple names and companies. Enough to build a base of qualified contacts in no time.

Exploiting social networks, in particular LinkedIn

Social networks are full of information about your prospects. LinkedIn is particularly interesting for finding professional emails. Use the advanced search to find profiles that match your target and connect with them. Hublead uses and qualifies its email lists through Linkedin and other databases. You can then retrieve their emails or send them direct messages.

Set up a sponsorship system

Sponsorship is a great way to generate qualified emails. Encourage happy customers to refer friends and acquaintances in exchange for an attractive reward. You will thus benefit from the recommendation of your best ambassadors.

Buying email databases: precautions to take

Buying email databases may seem tempting to go faster. But watch out for the pitfalls! Ensure the quality and freshness of the data, and verify that the emails were collected legally and transparently. Prefer specialized databases on your target.

Create contests/whitepaper games to generate leads

Contests are a great way to generate emails by attracting a qualified audience. Offer attractive prizes related to your activity and ask participants to register with their email. You will thus be able to enrich your base while gaining visibility.

By combining these different techniques, you will be able to generate a large volume of emails from prospects interested in your offer. But the hardest part is still to be done: converting them into customers!

3. How to convert generated emails into leads and then into customers

You have succeeded in building a good database of emails from prospects, congratulations! But the end goal is to turn these contacts into customers. Here are the keys to achieving it.

Set up personalized and automated emailing campaigns

To convert your prospects into customers, you need to create a relationship of trust and deliver the right message to them at the right time. That's the challenge of personalized and automated emailing campaigns. Thanks to marketing automation, you can create email scenarios adapted to the profile and journey of each prospect.

Segment your database to adapt the content according to the profile

The more relevant and adapted your content is to the needs of your prospects, the more likely you are to convert them. To do this, segment your email database according to various criteria (demographic, behavioral, purchase history, etc.) and create tailor-made messages for each segment.

Create acquisition and conversion tunnels

To guide your prospects to purchase, there is nothing like acquisition and conversion tunnels. It is a question of creating a series of steps (pages, emails, notifications...) that will gradually lead your prospect to carry out the desired action, for example a purchase or a request for a quote. Each step should remove the obstacles and reinforce commitment.

Analyze key metrics and optimize campaigns

To know if your conversion efforts are working, you need to track the right metrics. Opening rate, click rate, conversion rate... Analyze your performance regularly and make the necessary adjustments to your campaigns. Don't be afraid to try new approaches!

Integrate your prospects into a global lead nurturing strategy

Converting a prospect into a customer can take time, which is why it is important to have a lead nurturing strategy. The objective is to maintain the relationship over the long term by providing even more value via various channels (email, social networks, telephone...). Your prospects should see you as a trusted partner.

Conclusion: A successful email generation strategy cannot be improvised

As you can see, a successful email generation strategy cannot be improvised. It requires method, the right tools and above all an excellent knowledge of its target.

By applying the techniques presented in this article, you will be able to build a database of qualified emails and connect with your prospects in a personalized and automated way.

But remember that email generation is only the first step. To really boost your business, you will need to deploy an effective conversion and lead nurturing strategy over the long term. Your prospects expect the best from you, it's up to you to show them that you are up to it!

So, ready to take your email generation to the next level?

It's time to take action! And if you need a helping hand, don't hesitate to call on Hublead, your partner to find and convert prospects into customers.